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My training and evolution: From PR to high-impact styling
My journey began in the world of public relations , where I spent over 13 years connecting brands with audiences and building impactful narratives. However, my true passion for fashion and image led me to reinvent myself, exploring the power of styling not only as an aesthetic expression, but as a strategy to transform perception and open doors in the digital and real world.
I don't come from a conventional fashion background. I wasn't born in an atelier or raised in a luxury showroom , but I did understand something fundamental: image is a statement of intent and a vehicle for success. Through my experience, I created a method that blends fashion, psychology, visual storytelling, and digital strategy , allowing me to help individuals, entrepreneurs, and public figures project an authentic and magnetic identity.
Reinventing Myself: The Secret to Not Being Left Behind
In an industry that glorifies youth and speed, I decided to challenge the standards. At 40, I continue to grow, learn, and adapt to new platforms without losing my essence. Social media isn't just for Gen Z; it's a tool for those who have something to say and know how to project it. My approach isn't based on following trends, but on creating my own style that feels current and timeless in any setting.
This reinvention mindset led me to work with some of the most influential brands and personalities in the industry, solidifying my name not only as a stylist, but also as an image and personal branding strategist.
Diva Lomas: Breaking barriers and redefining image in the digital age
I am Diva Lomas , a Fashion Celeb Image Designer , trendsetter, and personal branding strategist with over 1.3 million followers on TikTok and 300K on Instagram . My journey isn't the typical story of someone who's always been in the industry; it's a story of evolution, reinvention, and breaking barriers , where fashion and image became my most powerful tool to empower others.
Breaking barriers with age and fashion as digital power
Throughout my career, I've seen how fashion has been used to exclude, limit, and pigeonhole people. That's why I strive to demonstrate that age isn't a barrier, but a differentiator. We forty-somethings have something to say, and our image can be our ally to amplify it on social media and beyond.
Through my content on TikTok and Instagram, I teach how to use fashion strategically to project confidence, attract opportunities, and communicate impactful messages. It's not just about what to wear, but how your image can open doors, build trust, and enhance your digital presence.
My work with celebrities and luxury brands
I've worked with figures such as Manelyk González, Roselyn Sánchez, and Netflix talent, consulting on their image for red carpets, campaigns, and public appearances. I've also collaborated with brands such as Zimmermann, Dolce & Gabbana, and Alexis Bittar , developing concepts that not only elevate a person's aesthetic but also tell a powerful story behind each look.
My approach goes beyond "dressing well"; it's about creating a visual narrative that speaks before you do. In a world where perception is everything, helping my clients find their style and turning it into a tool for success is what defines my work.
